Episode 13

full
Published on:

24th Mar 2026

From Zero Clients to a $9,000 Sale: Yunet's Pet Photography Story

When Yunet Solarzano reached out to Ina on Instagram, she had been trying to build her pet photography business for about a year, had no paying clients, and was at a crossroads. She'd already invested in all the creative gear, tried collaborating with local businesses, and spent money on templates and equipment. None of it moved the needle.

In this episode, Yunet shares what actually changed when she invested in coaching, from opening a studio in Kirkland, Washington to landing a $9,000 sale from a client who came in through one of the marketing campaigns she built inside the Consistent Bookings Workshop.

This is a candid, behind-the-scenes look at what growth in a pet photography business actually looks like, including the struggles, the mindset shifts, and the moments of genuine disbelief when things start to work.

What we cover in this episode:

  1. Why Yunet had invested thousands in creative tools and equipment without seeing business results, and what finally shifted
  2. The mindset breakthrough that mattered more than any marketing strategy
  3. How a calendar contest campaign led to a $9,000 sale (and why Yunet almost missed it by defaulting to a digital package)
  4. What the Consistent Bookings Workshop gave her that one-on-one coaching didn't, and vice versa
  5. Why she joined the Mastermind even after completing both coaching and the workshop
  6. What she would tell any photographer thinking "I can't afford coaching right now"
  7. Where Yunet is headed in the next 12 months and what she now believes about her business that she didn't before

About Yunet Solarzano

Yunet is the owner of Olive and Fable Pet Photography, based in Kirkland, Washington. She specialises in fine art studio portraits for pets and the people who love them. Her work is genuinely stunning, and seeing where she is now compared to where she started is one of those stories worth hearing in full.

Find Yunet here:

Instagram: @oliveandfable

Website: oliveandfable.com

Resources mentioned in this episode:

  1. Consistent Bookings Workshop
  2. Consistent Bookings Mastermind
  3. 1-on-1 Business Coaching with Ina

Subscribe to The Pet Photographers’ Journal

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💬 Join the Pet Photographers' Collective

If you want to sign up for the workshop, join the Pet Photographers' Collective — it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

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📲 Connect with Ina

Instagram: @inaj.thepetphotoceo

Email: ina@inajphotography.com

Join the Consistent Bookings Program

Mentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographers

Show artwork for The Pet Photographers' Journal

About the Podcast

The Pet Photographers' Journal
Building Confidence and Consistency in Your Pet Photography Business.
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.

I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.

Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.

Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

About your host