Episode 21

full
Published on:

11th May 2026

How to Keep Marketing When You're Too Busy Doing the Work

Right now I've got 16 sessions booked for May, ordering appointments to run, editing to get through, and prints to deliver.

And I'm still marketing.

I know that probably sounds like a lot. This episode is about what that actually looks like, and why having a system already in place means marketing doesn't have to stop just because life gets full.

I also share the moment that changed how I think about this entirely. A trip to Iceland, two months of no marketing at all, and coming home to a completely empty January and February. No bookings. No enquiries. Checking my emails constantly and genuinely thinking about applying for other jobs.

That experience is a big part of why I built the repeatable marketing system I use today, and why I created the workshop.

Enrol in The Pet Photography Marketing Systems Workshop

The Pet The Pet Photography Marketing Systems Workshop starts 14 May 2026 7:30 AM AEST (13 May 2026 5:30PM ET). More info about the workshop or to enrol visit:

https://www.inajphotography.com.au/the-pet-photography-marketing-systems-workshop

💬 Join the Pet Photographers' Collective

If you want to sign up for the workshop, join the Pet Photographers' Collective, it's a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

✨ Want to Be Coached Live?

Interested in being featured on a future coaching episode? Apply here: https://forms.gle/oocMwawVB3de6aM29

📲 Connect with Ina

Instagram: @inaj.thepetphotoceo

Email: ina@inajphotography.com

Free Consistent Bookings Audit - find your gap in getting consistent bookings: https://www.inajphotography.com/consistent-booking-audit

Mentoring & Coaching for Pet Photographers — Learn More: https://www.inajphotography.com/for-photographer

Show artwork for The Pet Photographers' Journal

About the Podcast

The Pet Photographers' Journal
Building Confidence and Consistency in Your Pet Photography Business.
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.

I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.

Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.

Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

About your host