Episode 2

full
Published on:

18th Jun 2025

Redefining Success in Pet Photography

In this episode, Ina discusses the multifaceted nature of success in the pet photography business. She shares her personal journey from a stable government job to pursuing her passion and going into her pet photography business full-time, emphasising the importance of defining success on one's own terms. The conversation highlights the need for clarity in business goals, client relationships, and work-life balance, encouraging listeners to create a vision that aligns with their values and aspirations.

Takeaways

  • Success looks different for everyone.
  • It's important to define what full-time means for you.
  • My journey to pet photography was sparked by personal loss.
  • Transitioning to full-time photography requires careful planning.
  • I invested in a business coach to set up my photography business.
  • Burnout can occur when juggling multiple responsibilities.
  • Success is not just about income; it's about freedom and fulfillment.
  • Defining your ideal week can help clarify your goals.
  • You should set your own targets for revenue and sessions.
  • Don't chase someone else's version of success; create your own.

Apply for live coaching call at : ⁠https://forms.gle/oocMwawVB3de6aM29⁠

Follow me on Instagram ⁠@inaj.thepetphotoceo⁠

⁠Mentoring and Coaching for Pet Photographers⁠

Email: ina@inajphotography.com

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Show artwork for The Pet Photographers' Journal

About the Podcast

The Pet Photographers' Journal
Building Confidence and Consistency in Your Pet Photography Business.
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.

I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.

Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.

Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

About your host