Episode 16

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Published on:

30th Sep 2025

Branding That Works: Practical Ways Pet Businesses Can Attract the Right Clients with Kate Hendry of Finbo Studio

Branding isn’t just about having a pretty logo or the right colours. It’s about creating a consistent experience that builds trust and attracts the right clients.

In this episode of The Pet Photographer’s Journal, Ina sits down with Kate Hendry, founder of Finbo Studio, a UK-based creative studio serving pet businesses. Kate doesn’t just talk theory, she helps pet brands put branding into action through design, visuals, and messaging that actually work.

We cover:

  • How to know if your brand is helping you attract clients or pushing them away
  • The most common branding mistakes pet photographers and pet businesses make
  • Why consistency across your website, social media, and client touchpoints matters more than you think
  • Simple, practical steps to audit your brand today
  • How Kate helps pet businesses bring their vision to life with design and strategy

This episode is for you if you’ve ever wondered why your marketing feels disjointed, why your dream clients aren’t engaging, or how to finally create a brand that feels aligned and professional without losing your personality.

About Kate

Kate Hendry is the founder of Finbo Studio, a creative studio for pet industry brands. As a pet owner, animal lover, and creative, Kate combined her passion and skills to help pet-obsessed clients achieve the visibility and results their brands deserve.


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About the Podcast

The Pet Photographers' Journal
Building Confidence and Consistency in Your Pet Photography Business.
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.

I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.

Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.

Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

About your host

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Ina Jalil