The Truth About What’s Holding Photographers Back (and How to Build Trust in an AI World)
In today’s episode of The Pet Photographers’ Journal, I’m joined by Mark Rossetto, a double Master Photographer and one of Australia’s leading photography business coaches.
Mark has spent almost 20 years in the industry, photographing over 500 families a year before becoming a full-time coach and founding the Professional Photography Business Network (PPBN) — a thriving global community for photographers.
We dive deep into what photographers are really struggling with right now, from the rise of AI to the reality that many simply aren’t doing the work.
This conversation cuts through the noise and gets practical about what it actually takes to build a sustainable, profitable photography business in 2025 and beyond.
💡 In this episode, we cover:
- Why business feels harder now than it did pre-COVID, and what to do about it
- How to create urgency when clients don’t have to book (especially for pet photographers)
- Why transparency matters more than ever and why “bait and switch” is killing trust
- How to adapt your business model to fit your lifestyle and personality
- The key role of human connection in a world increasingly driven by AI
- How to use automation and AI without losing your authenticity
- Simple, high-impact marketing systems to stay booked all year
- Why building trust fast is the single biggest predictor of bookings
Whether you’re feeling stuck, overwhelmed, or just ready to simplify your marketing, this episode is packed with practical insights to help you take confident action and grow your business.
📌 Resources & Links
Connect with Mark Rossetto
Website: markrossetto.com
Instagram: @markrossetto
Learn more about the Professional Photography Business Network (PPBN): ppbnonline.com
Use MONTHFREEFRIEND coupon code to get 30 Days FREE Membership upon joining.
Join the Free Pet Photographers' Marketing Reset Webinar this October
Ready to start booking your dream clients without discounting or social media burnout?
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📲 Connect with Ina
Instagram: @inaj.thepetphotoceo
Email: ina@inajphotography.com
Mentoring & Coaching for Pet Photographers: Learn More
Mentioned in this episode:
Register for the Pet Photography Marketing Reset Webinar
🎓 Join the Free Pet Photographers’ Marketing Reset Webinar Ready to start booking your dream clients without discounting or social media burnout? https://www.inajphotography.com.au/petphotography-marketing-webinar-register
