Episode 4

full
Published on:

1st Jul 2025

Creating a unique pet photography experience with Sarina Veliz from Fuzz Design

What happens when you combine pet photography with a 10-acre farm, alpacas, ponies, chickens, and sunsets that take your breath away? In this heartwarming episode, Ina chats with Sarina Veliz of Fuzz Design Photography, based in Monteith, South Australia, about building a one-of-a-kind photography experience on her own property.

Sarina shares her journey of leaving Sydney, relocating to the countryside, and transforming a dream into a thriving business where every session is an adventure. From building her own photography studio to managing marketing, IPS sessions, and local events—this episode is packed with inspiration and practical insights for photographers considering using their space as part of the client experience.

What You’ll Learn:

  • How Sarina turned a shipping container move into a thriving farm-based photo business
  • Why clients travel from Adelaide for her unique sessions
  • The value of combining outdoor photography with an indoor studio experience
  • How she uses events and giveaways to build brand awareness and book clients
  • Her honest insights on digital vs. product packages and maintaining profitability
  • Tips for using your own property as a client-friendly photography location

Mini Takeaways:

  • Treat every client like they’re a $1,000 client—even if they come for a free print
  • The farm vibe helps clients and dogs relax naturally
  • Make the booking journey simple and the experience unforgettable

🔗 Connect with Sarina Veliz:

📣 Want to Be Coached on the Podcast?Apply for your live coaching session: ⁠https://forms.gle/oocMwawVB3de6aM29⁠

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About the Podcast

The Pet Photographers' Journal
Building Confidence and Consistency in Your Pet Photography Business.
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.

I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.

Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.

Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

About your host

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Ina Jalil