Why You’re Not Charging Enough and How to Change That

In this episode of the Pet Photographers Journal, host Ina J Photography delves into the critical topic of pricing and mindset in the pet photography business. She shares her personal journey from undercharging as a side hustle to recognising the importance of valuing her work. The conversation highlights the hidden costs of undercharging, including burnout and attracting the wrong clients, and provides practical steps for photographers to confidently raise their prices. Ina emphasises the need to confront limiting beliefs about money and to communicate value effectively to clients, ultimately encouraging listeners to take actionable steps towards a more profitable photography business.

Takeaways

• Many photographers struggle with pricing due to fear and limiting beliefs.
• Undercharging can lead to burnout and dissatisfaction in your work.
• Your upbringing and money beliefs can impact your pricing strategy.
• You cannot project your own financial beliefs onto your clients.
• High pricing can filter out clients who are not a good fit.
• Knowing your cost of doing business is essential for pricing confidently.
• Simplifying your pricing structure can reduce decision fatigue for clients.
• Creating a premium experience can justify higher prices.
• Confidence in communicating your pricing is crucial for success.
• Taking action on pricing changes can lead to significant business growth.

Action Step:

Review your pricing and ask: “Am I paying myself fairly for my time and talent?” Then DM Ina on Instagram to share your biggest pricing challenge.

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🔗 Connect with Ina:

• Instagram: @inaj.thepetphotoceo
• Contact: ina@inajphotography.com
• Mentoring and Coaching for Pet Photographers: Learn More