Episode 8

full
Published on:

5th Aug 2025

Luxury Isn't What You Think - Rethinking Value in Your Pet Photography Business

Feeling stuck competing with $150 sessions? In this episode, Ina redefines what luxury really means in pet photography, and it's not what you think. Discover how to position your business as a premium experience without needing a commercial studio or gold foil packaging, and learn the mindset shifts that helped Ina's clients invest $2,000-$6,000 regularly (with one $11,000 sale!) all from her home studio.

  • Why luxury isn't about expensive packaging or fancy studios
  • The difference between problem-solving marketing vs. building desire (crucial for luxury positioning)
  • The real reason clients invest in premium pet photography
  • 5 practical steps to add luxury touches to your client experience without breaking the bank
  • How to separate your money beliefs from your clients' reality
  • Why "charge your worth" advice can actually be dangerous

Audit your client experience (not your price list!) and ask:

  • Where can I add something small but memorable?
  • How can I simplify my communication?
  • What would make my clients feel more confident and excited?
  • Where can I build trust sooner in the process?

Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠Apply here⁠

Connect with Ina

If this episode shifted how you think about positioning your business, screenshot this episode and tag ⁠@inaj.thepetphotoceo⁠ on Instagram, I'd love to hear what resonated with you!

And if you found this valuable, please leave a review on Apple Podcasts or Spotify. It truly helps other pet photographers discover the show.

💬 Join the Pet Photographers’ Collective

If you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

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About the Podcast

The Pet Photographers' Journal
Building Confidence and Consistency in Your Pet Photography Business.
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.

I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.

Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.

Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

About your host

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Ina Jalil