Episode 8

full
Published on:

5th Aug 2025

Luxury Isn't What You Think - Rethinking Value in Your Pet Photography Business

Feeling stuck competing with $150 sessions? In this episode, Ina redefines what luxury really means in pet photography, and it's not what you think. Discover how to position your business as a premium experience without needing a commercial studio or gold foil packaging, and learn the mindset shifts that helped Ina's clients invest $2,000-$6,000 regularly (with one $11,000 sale!) all from her home studio.

  • Why luxury isn't about expensive packaging or fancy studios
  • The difference between problem-solving marketing vs. building desire (crucial for luxury positioning)
  • The real reason clients invest in premium pet photography
  • 5 practical steps to add luxury touches to your client experience without breaking the bank
  • How to separate your money beliefs from your clients' reality
  • Why "charge your worth" advice can actually be dangerous

Audit your client experience (not your price list!) and ask:

  • Where can I add something small but memorable?
  • How can I simplify my communication?
  • What would make my clients feel more confident and excited?
  • Where can I build trust sooner in the process?

Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠Apply here⁠

Connect with Ina

If this episode shifted how you think about positioning your business, screenshot this episode and tag ⁠@inaj.thepetphotoceo⁠ on Instagram, I'd love to hear what resonated with you!

And if you found this valuable, please leave a review on Apple Podcasts or Spotify. It truly helps other pet photographers discover the show.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Pet Photographers' Journal

About the Podcast

The Pet Photographers' Journal
Building Confidence and Consistency in Your Pet Photography Business.
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.

I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.

Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.

Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

About your host

Profile picture for Ina Jalil

Ina Jalil