Episode 7

full
Published on:

29th Jul 2025

Building a Joy-First Brand with J. Nichole Smith

In this episode, I’m joined by J. Nichole Smith, brand architect, creative strategist, and founder of Joy First World. We explore what branding really means beyond logos and colours, how to stand out in a saturated pet photography market, and why emotional connection is the key to building a business that lasts.

We talk about:

  • Why “pet photographer” isn’t a niche anymore
  • How to build desire instead of just selling information
  • Using your brand to confidently raise prices
  • The psychology behind visual branding
  • Growing your business through commercial pet photography
  • What the future of the pet industry might look like

🔗 Resources & Links Mentioned:

J. Nichole Smith

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About the Podcast

The Pet Photographers' Journal
Building Confidence and Consistency in Your Pet Photography Business.
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability.

I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy.

Some lessons I picked up from others but I always tweak things to work for me and I’ll tell you how you can too. I overshare sometimes but in the best way possible because I believe in learning from real-life experiences not just theory.

Whether you’re just starting or scaling to five-figure sales this show is your behind-the-scenes guide to pet photography business success.

About your host

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Ina Jalil